Why Your Website Content SUCKS and What You Can Do About It!
The Ultimate Guide to Creating Killer Website Content
Creating killer website content is the key to ranking high on search engines. Great content also makes sure you attract and retain website visitors. What more does a website owner, internet marketer or content marketer want?
Although many factors come into play when you want to create a great website, content is at the top of the list. So, how do you make killer website content, mores so written content? Here’s a detailed guide that covers all aspects of content marketing in-depth. After reading this guide, you won’t need any more information to turn your content strategy around. Let’s get right into it!
Secrets to creating killer website content
1. Be original
Originality is the key to creating outstanding content. People appreciate fresh new ideas/concepts presented to them. In fact, most people don’t share content they have come across again unless the content has a very interesting and original spin to it. For this reason, copying content online won’t get you far.
Furthermore, search engines penalize copied content. If your site has content that has been copied from another site, you risk being banned by Google. Considering 90% of all internet traffic comes from Google, there is no need to stress the importance of your site being ranked by Google!
To avoid posting copied, plagiarized or duplicate content on your site, invest in plagiarism software such as Copyscape or Grammarly.
Never COPY content word-for-word online. Always give your content a new spin if you have found it online. Being lazy and doing basic rewriting will compromise your content’s originality and land you into serious problems. Avoid hiring cheap writers as well since such writers rarely come up with original work.
2. Master the art of writing killer headings/titles
Two, you must learn how to write great headings and titles. The internet is packed with information so it’s very hard for internet users to check past headings and titles to gauge whether the information they are about to read is worthy or not.
Great article headings spark interest instantly. It’s as simple as that. In fact, a great article with a poor heading or title won’t spark as much interest as a poor article with a great heading. To make sure your great content doesn’t get ignored, you must teach yourself how to write article titles that spark interest/curiosity and promise value immediately.
Titles starting with statements like; shocking truth about.., Top 10 Untold Secrets about…, etc. are very hard for people to ignore. Considering most people decide if they will read or ignore website content based on the titles, it’s important to think through content titles with the above information in mind.
3. Provide useful information. Don’t forget about quality
This is where most website owners and content marketers go wrong. In your quest to create site content on a regular basis to stay ahead of the pack, don't forget to make every single content piece you create useful.
Killer content must be useful in a way depending on your reasons for creating it. For instance, if you are creating website content to inform people, the content must be informative. If you are creating content to entertain, the content has to be entertaining. Otherwise, it won't be useful.
Remember, Google tracks the usefulness of information (or quality of information) by checking how long people stay on website pages. If people spend a few seconds on your articles, this is a clear indication that they didn’t find them useful. People also tend to ignore poor quality content. If your content is packed with grammar errors, inaccurate information, typos, etc., you won't get far.
People turn to Google to look for information, so when website visitors land on your site, you must make sure you provide the information they are looking for in the best way possible. Thinking like a potential site visitor is a great place to start. Your content must answer all questions your website visitors may have.
The content also needs to be accurate and factual for it to qualify as Killer website content. Also, consider including reputable references if possible as this will help your site visitors develop trust in your content. Don't forget to get rid of the fluff. Avoid repetition and unnecessary words. Killer content is brief and concise/straight to the point.
4. Create engaging website content
Useful information can be boring so, strive to create useful, engaging content. The best kind of website content is thought-provoking. Focus on producing content that your readers will be compelled to read to the last line. Having a killer title isn't enough. The title must be backed by engaging information that makes readers have questions, think deeper, etc.
Engaging content must have a compelling and promising introduction for readers to continue reading. You can incorporate stories, ask questions and even spark debates, etc. You should also consider adding images, GIFs, videos, etc. in your content.
Plain text SUCKS! You need to incorporate visual aids as well. Google also loves content that attracts a lot of attention, maintains an audience and results in a multitude of questions. Create website content with this in mind and watch your site audience grow exponentially.
5. Make your content easy to read (Understand FLESCH readability)
Simplicity is also a great component of Killer content. Avoid jargon, vocabularies or difficult words if you want to create website content that reaches a lot of people. Unless you are creating content for a highly technical field, choose simple words that are easy to read and understand.
But it's not just about using simple words. Readability also assesses the length of sentences, syllables per word, punctuation, etc. So, use readability tools such as the FLESCH readability calculator to make sure your content is easy to read. The tool assesses readability in regards to the length of sentences, number of syllables per word, punctuations, sentence delimiters, etc. to assess the difficulty of reading a certain text.
The FLESCH readability calculator is readily available online. Use it to gauge your content’s readability because search engines also use readability tools when ranking content.
6. Don’t forget about SEO
You can consider all website content tips above, but you won't get far if you don't consider SEO when preparing your content. SEO is all about making your content in the best way possible according to the ''eyes'' of search engines. To do this, it is important to ask yourself what Google looks for in content.
Why does Google rank some websites higher than others?
What’s on those websites that is missing in yours?
To do perfect SEO, you must first make it extremely easy for Google to find your site. This calls for using the right keywords in your content (for Google to know what your content is about), having the right keyword density, having links to authority websites, having a good social media presence (Google considers this today), etc.
There is a lot you need to learn about in regards to what Google wants. It’s a combination of many things in the right balance. I will do a conclusive post on SEO. Just know that SEO is still a critical content marketing strategy.
7. Be consistent
Consistency is also an important content marketing ingredient. First and foremost, Google ranks websites based on how often those websites produce fresh content. Your chances of ranking high on Google are therefore slim if you don’t update the content in your website regularly.
You should have some fresh content at least once a month. The more up-to-date your site is, the higher your chances of ranking high on Google. For blogs, for instance, having a blog post a week is a great content strategy to start with since most people hardly post new content consistently.
Google ranking aside, consistency will keep your website readers engaged. You can lose website visitors easily if you stay too long without posting fresh content. Posting haphazardly is also a poor content strategy. Your site visitors need to know when to expect content from you. Consistency builds anticipation.
If your website or blog visitors expect a post every week on Fridays and you deliver consistently, you increase your chances of creating loyal readership over time compared to someone who doesn’t post consistently.
8. Incorporate social media
Social media has become incredibly important in content marketing. There are more than a billion people who are constantly connected to social media on a daily basis so you can't ignore, Facebook, Twitter, Instagram, LinkedIn among other popular social media websites if you want to create killer website content.
You need to ask yourself what kind of content is popular on social media and use such information to create your site content.
I will write an in-depth post on using social media for content marketing. All you need to know is; your content has to be social media friendly since Google considers social media presence when ranking websites.
There you go! You have the main reasons why your website content SUCKS and what you can do about it. Although there’s much more on creating killer content, you’ll have a great start if you use the above information.
If you have a hard time incorporating the above tips into practice, you can always turn to content writing websites like iwriter with 800,000+ professional content writers as of July 2017. If you are not a great writer to start with, you won’t be able to create killer website content.
An important tip when using iwriter: Hire elite or elite plus writers. They produce the highest quality content.